Myth #3: CRM is Just About Technology
April 4th, 2011
TRUTH: CRM is a more customer centric way of looking at your business. A comprehensive definition of CRM is “the strategy, process, culture and technology to enable organizations to optimize revenue and increase shareholder value by understanding and meeting customers’ needs.” Traditionally felt to be an industry that was product centric in nature, manufacturers now…Read More
Myth #2: CRM Solutions are Costly
April 4th, 2011
Let’s cut to the chase, the reason CRM has a reputation as high cost is because many CRM solutions are overpriced. Some legacy software vendors are still living in the past when CRM was still a developing technology, and companies paid a dear premium for access to the CRM toolset. You can certainly find a…Read More
Myth #1: CRM Solutions are High-Risk
April 4th, 2011
The impression that CRM projects can be low-success is no myth, and there is evidence that solutions can go wrong. In many enterprises, CRM is a four-letter word. What number always comes to the table when discussing CRM woes? 70% of CRM projects fail. So said the Butler Group in 2002. (Strangely, Butler never published…Read More
Past Event | Highland attending ProMat 2011 March 21-22
March 10th, 2011
The logistics industry will showcase the latest manufacturing, distribution and supply chain solutions at ProMat 2011, and Highland Solutions is attending. Connecting with companies exhibiting cutting-edge equipment and systems solutions, Highland will be exploring insights, latest trends and technologies that will advance CRM strategies for its customers. At ProMat 2011, Highland will see in action…Read More
SugarCRM Channel Partner Highland Solutions goes GOLD
February 28th, 2011
As of March 2011, Highland Solutions is a Gold Status Partner with SugarCRM. Ongoing accomplishments with customers and optimizing technical investments in the CRM platform led to this honor
Upcoming Event | Highland – Presenting CRM Thought-Leader at SugarCon 2011
February 25th, 2011
As a SugarCRM Gold Partner, Highland Solutions will be participating in SugarCon ’11. SugarCRM’s fifth annual user and customer conference brings together clients, developers, partners and experts from around the world. On April 6 from 11:30 am – 12:10 pm, Highland will focus its expertise on the IBM Cast Iron and SugarCRM global alliance to shed light…Read More
Event | Highland Stress-Testing Ideas at This Year’s IT Leaders Conference March 6-8, 2011
February 25th, 2011
Highland Solutions is attending the IT Leadership Conference to witness how business and IT are becoming indistinguishable. Computerworld’s annual Premier 100 conference will be showcasing an all new kind of business that sets the stage for innovation and revenue growth of a fully engaged organization. They have five big changes on the horizon for IT and…Read More
Highland Solutions Tag-teams with T Shape Solutions for SugarCRM / HubSpot Integration
February 24th, 2011
Highland Solutions and T Shape Solutions are taking sales cycle automation and customer profiling to a whole new level. Chicago-IL SugarCRM and HubSpot recently announced a partnership that, when combined, provides an end to end, automated sales and marketing solution. At Highland, we’re big fans of the SugarCRM platform as it is one of the…Read More
Events | Highland unveils the Perfect Solution Fusion at 2010 Chicago TechExpo
October 22nd, 2010
At the 2010 TechExpo held in Chicago, Highland Solutions unveiled the Perfect Solution Fusion to several hundred attendees. The booth showcased how Highland’s technical know-how in combination with Winsby’s marketing and business development savvy can supercharge businesses by simply plugging into the SugarCRM platform. The “Fusion booth” resonated with visitors by offering a holistic solution,…Read More
Special Event | Highland @ the Chicago Tech Expo
September 24th, 2010
Highland Solutions will be exhibiting at the Chicago TechExpo on October 6 along with Evanston, IL-based Winsby, Inc., our business development and marketing partner. We are also pleased to welcome to the Expo California-based SugarCRM for which we are a premier reseller and integrator. This is the second year for the Chicago TechExpo which is…Read More