We’re an all-in-one digital innovation partner from insights to
in-market, working with mission-driven organizations to create transformational digital products and experiences.
What we do
We deliver results by integrating Research, Design & Build in small, focused teams.
Research
Through the Design Thinking methodology, we uncover unmet, unexpressed, and latent user and customer needs that crystalize into opportunities for new products, services, and experiences. Our research process culminates in a clear and targeted strategy that directs your design efforts.
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Exploratory Design Research
We observe and define the what and why behind your target audience’s behaviors to gain paradigm-shifting insights. These help inform how potential products and services should connect with users or customers on a deeper level–while leapfrogging competition.
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Co-Creation Research
We generate solutions with end users and customers, making them extensions of our team. Through co-creation, we confirm that the opportunity is real, and identify how new products or services can best address unmet needs in their real-life context.
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Innovation Strategy
We translate insights into growth opportunity frameworks that chart new service or digital product strategies with guiding principles, design directives, new value propositions, identified target markets, and business models.
Design
We create digital products and services that deliver value by focusing on the quality and thoughtfulness of digital experience design, interaction design, visual design, and integration with your brand’s promise.
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Service Design
Our design team helps you gain a true, end-to-end understanding of your service offering across offline and online touchpoints, channels, and interactions. In doing so, we expose gaps and create more cohesive, competitive, and relevant user and customer experiences.
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UX Research
By continually testing and observing how target users interact with emerging concepts, we uncover how they think, feel, and act in response. We ensure digital product success by pinpointing design opportunities that center around users’ actions, goals, and desires.
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UX/UI Design & Iteration
We translate insights into growth opportunity frameworks that chart new service or digital product strategies with guiding principles, design directives, new value propositions, identified target markets, and business models.
Build
Our team builds market-leading front-end and back-end digital products that combine human insight, product strategy, UX design, technical requirements, and usability. We’ll develop a scalable architecture that meets your emergent business goals.
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Product Strategy
We build software solutions that are viable in the marketplace and deliver long-term value to your organization and users. Our product team covers all components from technology mapping to user workflows to framework design to custom APIs.
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Functional Product Prototyping
Our software developers build user-centric web apps that meet intricate business models. We are experts in Laravel, Vue.js, PHP, Amazon Web Services (AWS) and more. We’ll conduct quality assurance with automated testing and user testing to reduce risk and costs.
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Digital Product Design & Development
We develop reliable, performant iOS and Android mobile applications that create consistent, user-friendly digital experiences. Our offerings include native apps, hybrid cross-platform apps, enterprise mobile apps, and progressive web apps.
How we work
For the last 10 years, Highland has honed our craft to deliver better results, using an integrated approach and a multi-disciplinary team with all the skills required to create new digital products that deliver real customer value.
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Uncovering market opportunities through behavioral research and synthesis
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Crafting a design strategy that unlocks opportunities for bottom-line growth
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Rapidly designing and iterating on solutions that delight customers and users
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Building software and solutions that ensure sustained innovation
Curious to learn more about Highland?
Industries we serve
We work with a wide variety of organizations while having specialized expertise in industries we know well.
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Our latest insights
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches
Our latest insights
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches
This white paper examines traits that make digital products succeed (and not succeed), and identifies the most critical stages of digital product development that drive true impact in your business and with users or customers.
Our recent work
Children's Wisconsin Hospital Using journey-based research to reduce ER visits & improve the experience of children & families
College of Lake County Defining a digital strategy for student experience and success
How can we help?
