Jobs & Journeys 101

Combine two powerful research methods to get a 360-degree view of your customer journey

Highland pioneered the approach of combining Jobs to Be Done and Journey Mapping methods. Learn research techniques from pioneers in the CX field, and get step-by-step guidance on how to conduct research on your own.

Course includes these downloadable resources:

  • Step-by-step guide to Journey Mapping and Jobs to Be Done interviews
  • Step-by-step coding guide for capturing interview insights
  • Customizable Jobs and Journey Map template
Ready to start learning?

Got questions?

Get in touch with David, Highland's Director of CX and the lead instructor of Highland University. He'd be happy to tell you more about this course.

David Whited

Director, CX Practice