Have you created a new digital product while also running a successful business?

Do you know
someone that has?

Silicon Valley and the startup/venture capital ecosystem get all the attention and resources, but we know there are 1000s of CEOs and founders of successful companies who have pulled off the extraordinary feat of extending their existing business through digital innovation... all without a playbook.

No one seems to be telling the stories of leaders like...

  • The founder of an educational consultancy that extended their business through a subscription-based platform

  • The CEO of a corporate event planning company that built a digital rewards platform for sales teams and opened up a whole new adjacent revenue stream

  • The hair salon owner that envisioned and created a digital marketplace for reselling high-end salon equipment to other owners

We want to raise the profile of these creative, entrepreneurial leaders by studying their experiences and approaches and turning those into a playbook that levels the playing field between main street and Silicon Valley.

Be a part of the playbook

And help level the playing field for the next generation of entrepreneurial leaders

We want to speak with CEOs and Founders who started a successful* business and then pulled off a Digital Second Act by extending that original business model through digital innovation. By sharing your story, you can inspire and inform leaders who are looking to creatively reimagine their existing business model.

Do you have a story like that? Do you know someone who has a story to tell?

*see our working definition of 'successful' below

Leaders who participate
will receive:

  • A pre-release of our research findings with all of the details and insights learned through study of the innovation journeys of these kinds of businesses.

  • An invitation to a participants-only conversation with the research team and the other leaders who have participated in the study


Who do we want to talk to?
We want to talk to CEOs and Founders who have attempted a Digital Second Act.

Do all stories need to have ended in success?
No. We are seeking CEOs who have succeeded, failed, or are still in the process of extending their business with a digital product or service.

What type of businesses are we interested in speaking with?
We are interested in speaking with businesses that sell services or physical products with an annual revenue of $10 million or greater.

Are we interested in B2B or B2C companies?
We are interested in both types of organizations.

Would you like to send someone our way?

Are you the person we're looking for?