Justin Wu

Lead Design Researcher & Strategist

Justin joined Highland in early 2021. He is focused on leveraging research and design to create ethical and equitable impact.

Prior to joining Highland, Justin was helping legacy organizations and early-stage startups design human-centered products and services as well as finding the intersection between business strategy and human insight.

Justin has a B.A. in Cultural Anthropology at Northwestern University. He is also an avid street and portrait photographer.

Fun fact about Justin

When he was a kid (probably around 3rd or 4th grade), Justin was playing in my backyard and found a box turtle walking around. For some reason he thought it'd be a good idea to take home as a pet, and he spent the next two years with a wild turtle as a pet before releasing him back into the wild.