Understand your customers. Build better technology.

We research, design, and build digital products and experiences for customer-centric companies and mission-driven organizations.

Position your company to thrive in a customer-centric, digital world.

Gain Clarity & Confidence

Understand your customers better than anyone else in the market.

Design & Launch New Products

Take your product idea from dream to delivered.

Build Digital Revenue Streams

Design and build technology that transforms your organization's future.

268 digital products launched and counting

COVID-19: Pivot with confidence

Supporting small businesses

Are you a small business owner who is losing revenue due to the coronavirus pandemic? Highland is here to help.

We're offering a free two-hour consultation session to small business owners. We'll connect one-one-one to help you think through how to adapt your business, identifying new ways to generate revenue using your existing resources.

Let’s connect. It’s free.

Rapid customer research

To help organizations adjust to their customers' changing needs during the coronavirus pandemic, Highland is offering a 5-day research engagement to provide affordable, expedited customer insight to organizations who need it right now.

Learn more

Special Report: Innovation & Design Leadership During COVID-19

We surveyed almost 50 innovation and design team leaders around the world to get a “pulse check” about how COVID-19 is impacting their work. We wanted to answer the question: is there a “normal” response to be found in these very “not normal” times?

Download this report to learn how leaders like you are:

  • Adapting to changing organizational priorities
  • Adjusting to research and design methods in a virtual world
  • Responding to the impact on team morale

We build digital solutions to complex problems

Putting a dent in the student debt crisis

Thrivent Financial wanted to create new products to help students plan, prepare, and pay for college. We created digital platforms to help students achieve their dreams without debt.

Read the Case Study
We wouldn’t be achieving our business goals without Highland. Everyone on their team was very clear on what we set out to do. We worked with an incredibly high-caliber group.
Jill Cole
Director of Membership, Thrivent Financial

Mapping the experiences of families in the ER

Children's Hospital of Wisconsin wanted to understand how to make the hospital experience better for sick kids and their loved ones.

Read the Case Study
Had we not done this process we likely would have invested money in the wrong sort of technology. The research process helped dramatically decrease our risk in technology selection and got us pointed in the right direction as a new team.
Christopher Neuharth
Director of Digital Health & Experience, Children's Hospital of Wisconsin
Snapshots of the Make-A-Wish app, designed by Highland to reduce friction for parents and place the child at the center.

Designing experiences that deliver hope and strength

Make-A-Wish wanted to empower their staff to deliver an even more impactful experience for wish kids. We created a journey map and a digital strategy to help their organization take its mission to the next level.

Read the Case Study
Everybody who has worked on our project was really dedicated and loved working on it. When you work with people like that as a vendor, you know you have hit something amazing. A lot of times when you work with vendors, there is an A team, and after the process starts you get something less than the A team. We always get the A team with Highland. It is a very well-managed organization.
Erin Shaffer
Make-A-Wish Foundation of America

Recent clients

American Marketing Association logo.
Refugee One
City of Chicago
Creative Group logo.
Materion logo.
The Morton Arboretum logo.
Make-A-Wish logo.
Thrivent Financial logo, with the tagline

Highland Academy

Train your team or land your dream job

We created Highland Academy to teach busy practitioners the skills they need to become customer-focused innovation leaders.

We've been frustrated by digital innovation resources that claim to teach you new skills but stay at a theoretical level. That's why our expert-led online courses are matched with downloadable resources that help you put theory into practice.

Our next online cohort course on Guided Storytelling & Experience Mapping starts June 9. Register by May 29 to join!

Learn more

We know it's hard to face the unknown

Since 1999, we’ve helped hundreds of organizations just like yours turn their greatest uncertainties into opportunities for growth.

You're pushing the boundaries of your organization, preparing for a big digital leap forward. It's exciting, but also uncertain.

You know that change this big requires new skills and experience. But you’re afraid of wasting money and getting burned by big consultancies who will use your problems as opportunities for profit.

We’ve found a better way to innovate. At Highland, we help you understand your customers better than anyone else in the market and create products that give your organization a new competitive advantage.

Schedule a call

Ready to get started? It only takes three steps:

1. Meet with us.

We’ll listen carefully to you and the problems you’re facing and see if we’re a good fit.

2. Create a plan.

We’ll craft a plan to help you turn your uncertainties into clarity and confidence.

3. Start innovating.

We’ll work alongside you to put your plan into action, helping you take your digital product idea from dream to delivered.

Sound like a plan? Get in touch.

Fill out this contact form to get in touch with Highland's President, Jon Berbaum.

He'll follow up within the next business day to schedule time to talk about your business challenge and see how Highland can help.

Jon Berbaum


Further reading

A snapshot of Highland's gratitude wall.

The Highland Blog

Reflections and resources to help others create digital products that make peoples' lives meaningfully better.

Take a look
A computer opening in an array of lights, illustrating the questions that arise when building new software.

How to Hire a Software Development Firm

A guide designed to help innovation leaders evaluate potential technology partners.

Download the guide