Jeff has designed products and services across numerous verticals for nearly 20 years. His drive to experiment, learn rapidly through dialog and be inclusive of multiple perspectives comes from founding or being part of several startups and growth-oriented companies. These environments demand continuously trying new things, pivoting from what doesn't create traction, and using all available resources at hand. And a lot of hustle.
He believes that even the best value props are imaginary until the voice of the customer is present, and works with clients to create product experiments that keep the customer perspective front and center.
Jeff leads product experimentation and human-centered design within Highland’s CX practice and has found that collaborative design is highly beneficial, if not critical, to product success.