Jeff Blanchard
Director, Product Design & Strategy
He/They
Jeff has led the design of products & services across numerous verticals for over 20 years. His drive to experiment, learn rapidly through dialog, and be inclusive of multiple perspectives comes from founding or being part of several startups and growth companies. These environments demand continuously trying new things, pivoting from what doesn't create traction, and focusing on what measurably makes a difference for people.
Jeff believes that even the best value props are imaginary until the voice of the customer is present, and encourages cross-functional design teams to create product experiments that keep users front & center. He has found that collaborative design is highly beneficial, if not critical, to product success.
Outside of Highland, Jeff rehabilitates historic buildings to create renewed places for people to live and sustain small businesses.
Fun fact
Jeff lives with his partner, their dog and 1¾ cats in the Uptown neighborhood of Chicago. On the weekends he often rides into the countryside on his motorbike looking for things to shoot, with his camera.
