Financial Customer Experience Research & Software Development
Customer expectations are evolving rapidly and reshaping all facets of banking and financial services. Gaining a clear understanding of your customers’ diverse needs can help you navigate changes in behavior, keep up with FinTech developments, and deliver superior experiences.
At Highland, we take care of your project from start to finish: beginning with consumer research and strategy, through exceptional UX and UI design, to software application development and launch. We help you understand your customers, learn ways to reinvent your digital service offerings, improve time-to-value, and achieve meaningful digital transformation.
Power up your CX Strategy with our Research Expertise
By uncovering unmet user needs, monitoring software developments in and out of the financial services industry, and evaluating your current customer engagement, we help you zero in on a digital strategy that delivers profit for purpose, deepens customer relationships, and sets the future of finance.
Pinpoint key drivers for customer loyalty and satisfaction
Recognize users’ desires for more personalized services or self-service options
Understand where your innovation initiatives should be focused to grow acquisition and improve retention
Locate areas of improvement based on competitive position, customer experience trends, and retail banking trends
Validate if new products and services meet important customer needs and expectations
Connect research insights with business intelligence to build an innovative omnichannel CX strategy
Our capabilities
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Exploratory Design Research
We observe and define the what and why behind your target audience’s behaviors to gain paradigm-shifting insights. These help inform how potential products and services should connect with users or customers on a deeper level–while leapfrogging competition.
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Co-Creation Research
We generate solutions with end users and customers, making them extensions of our team. Through co-creation, we confirm that the opportunity is real, and identify how new products or services can best address unmet needs in their real-life context.
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Innovation Strategy
We translate insights into growth opportunity frameworks that chart new service or digital product strategies with guiding principles, design directives, new value propositions, identified target markets, and business models.
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Service Design
Our design team helps you gain a true, end-to-end understanding of your service offering across offline and online touchpoints, channels, and interactions. In doing so, we expose gaps and create more cohesive, competitive, and relevant user and customer experiences.
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UX Research
By continually testing and observing how target users interact with emerging concepts, we uncover how they think, feel, and act in response. We ensure digital product success by pinpointing design opportunities that center around users’ actions, goals, and desires.
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UX/UI Design & Iteration
We translate insights into growth opportunity frameworks that chart new service or digital product strategies with guiding principles, design directives, new value propositions, identified target markets, and business models.
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Product Strategy
We build software solutions that are viable in the marketplace and deliver long-term value to your organization and users. Our product team covers all components from technology mapping to user workflows to framework design to custom APIs.
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Functional Product Prototyping
Our software developers build user-centric web apps that meet intricate business models. We are experts in Laravel, Vue.js, PHP, Amazon Web Services (AWS) and more. We’ll conduct quality assurance with automated testing and user testing to reduce risk and costs.
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Digital Product Design & Development
We develop reliable, performant iOS and Android mobile applications that create consistent, user-friendly digital experiences. Our offerings include native apps, hybrid cross-platform apps, enterprise mobile apps, and progressive web apps.
How can we help?
