Make customer experience your competitive differentiator

Insurance Customer Experience Research & Software Development

Modern customer needs, cutting-edge technologies, and global digitization are driving fast evolution across the insurance industry. Conquering business growth and market disruption means developing brand new value propositions that extend beyond insurance products and into your customer’s everyday well-being.

At Highland, our passion lies in using strategy and creativity as fuel to test boundary-pushing ideas that redefine the role technology plays in people’s everyday lives. We’ll partner with you across all stages – from research to conceptualization to UI/UX design and development – to ensure your people are at the heart of your products and services.

Turn Opportunity into Strategy with our Customer Research

We’ll partner with you to understand the unique needs of your current and new customer base, as well as growth opportunities across the industry. From there, we’ll help you verify whether your vision equates to profitability and value for you and your customers.

  • Understand the journey from multiple points of view – consumers, policyholders, providers, and more

  • Pinpoint key drivers for customer satisfaction and customer loyalty

  • Learn varying customer behaviors to create personalized experiences or self-service options

  • Understand where your innovation initiatives should be focused to grow acquisition and improve retention

  • Locate areas of improvement based on competitive position, market gaps, and the insurance business ecosystem

  • Validate if new products and services meet important customer expectations and needs

  • Connect insights with business goals to craft a digital transformation strategy that improves health and safety outcomes

Design and Prototype your Insurtech Vision

We create customer-centric digital experiences, prototypes, and design systems that are rooted in customer data, research insights, and journey analysis. Our goal is to design for people, with purpose.

  • Visualize and ideate a software solution with all stakeholders before committing to development

  • Design for an optimal, system-wide omnichannel experience across all digital channels

  • Outline business and user requirements that will drive your UX architecture

  • Use UI and interaction design to form a clean, intuitive user interface

  • Design for multiple experiences across claims processing, insurance policy management, and customer service

  • Create product prototypes to test, refine, and solidify the critical functionality and features

Launch Modern Insurance Custom Software Solutions

We help insurance providers become more digital and agile by modernizing legacy software or building custom web and mobile solutions that meet your customers’ needs throughout the insurance lifecycle

  • Analyze, evaluate, and implement best-fit technology solutions for your current and future needs

  • Develop a solid solution and integration architecture that sets the foundation for future scalability

  • Build software that considers multiple user workflows across onboarding, education, and ongoing service

  • Ensure your new digital solution prioritizes security, accessibility, and a seamless user experience

  • Use proven testing techniques to guarantee your software meets performance goals and delivers success

How can we help?