You've probably heard of JTBD, but might be a little fuzzy on what it actually means. Jobs to be Done (also called JTBD or jobs) has quickly become an essential guiding principle in the design and innovation field.

Understanding and prioritizing your customers’ JTBD can revolutionize your marketing, awaken new possibilities for products and services, or keep your product development on track.

We've led many clients through the process of doing JTBD research for the first time. So we created a guide to help your team get started!