Jobs to be Done is an exciting and empowering research method that can help you understand the social, emotional, and functional jobs your customers are hiring products and services for in order to make progress in their lives.
A 5-Step Guide to Conducting a Great JTBD Interview
You've probably heard of JTBD, but might be a little fuzzy on what it actually means. Jobs to be Done (also called JTBD or jobs) has quickly become an essential guiding principle in the design and innovation field.
Understanding and prioritizing your customers’ JTBD can revolutionize your marketing, awaken new possibilities for products and services, or keep your product development on track.
No matter your product or service challenge, if you start by understanding your customers' JTBD, you will most certainly spare yourself a few headaches down the road.