Getting Started with JTBD

CX experts Charissa Morgan and Florence McCafferty digging into CX work at the Highland offices.

Jobs to be Done is an exciting and empowering research method that can help you understand the social, emotional, and functional jobs your customers are hiring products and services for in order to make progress in their lives.

You've probably heard of JTBD, but might be a little fuzzy on what it actually means. Jobs to be Done (also called JTBD or jobs) has quickly become an essential guiding principle in the design and innovation field.

Understanding and prioritizing your customers’ JTBD can revolutionize your marketing, awaken new possibilities for products and services, or keep your product development on track.

Getting Started with JTBD

Jobs to be Done is an exciting and empowering research method that can help you understand the social, emotional, and functional jobs your customers are hiring products and services for in order to make progress in their lives.

We've led many clients through the process of doing JTBD research for the first time. So we created a guide to help your team get started!

Let’s keep in touch

Services

About Highland

Address

Contact

Social Media

Getting Started with JTBD

Jobs to be Done is an exciting and empowering research method that can help you understand the social, emotional, and functional jobs your customers are hiring products and services for in order to make progress in their lives.

We've led many clients through the process of doing JTBD research for the first time. So we created a guide to help your team get started!

Download our Guide to Getting Started with JTBD

Let’s keep in touch

Services

About Highland

Address

Contact

Social Media