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Patient Experience Strategy & Healthcare Software Solutions

Investigate moments that matter to deliver high-quality, personalized health care journeys.
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Realize your Healthcare Vision

The healthcare industry faces ever-evolving challenges. Market disruptions, consumerism, technology transformation, and the growing importance of digital health are shifting patient expectations and driving a need to reimagine the healthcare experience.

Traditional healthcare approaches must transform into more meaningful, valuable patient experiences that promise patient engagement and loyalty—and ultimately, better health care outcomes.

Clients include: Children's Wisconsin logo Children's Mercy logo Treatment logo
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Get a Complete View of the Patient Journey

Patient experience goes beyond the time spent within your hospital or medical practice. It includes touchpoints across pre-, during, and post- visits that are difficult to see and hard to assess — whether on your mobile app, in the waiting room, or at home.

Highland uses qualitative research methods to surface what matters most to every patient, their families or caregivers, and your medical staff— turning rich, in-depth insight into actionable strategies that encourage a culture of patient centricity.

Patient Journey Mapping: What it is and Why it Matters
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Activate a Patient-Centric Healthcare Experience

To deliver exceptional patient experiences, healthcare organizations must connect directly with patients and design care journeys based on their terms. As 2021 progresses, patients seek greater value, quality of service, timeliness of care, and transparency, intensifying the importance of putting the patient center-stage.

Highland’s unique, holistic approach aligns stakeholders’ goals, and emotional and medical needs to shape physical and digital healthcare experiences that prioritize the patient. It’s about delivering tailored care on their terms and meeting and exceeding their expectations.

Healthcare Website Design Tips for Healthcare Professionals
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Design Digital Solutions That Engage Patients

Better patient experience requires a better digital experience. Web and mobile applications must empower patients with knowledge and treatment options during "in-between visit" care. To work, they must make health information and two-way communication easily accessible, helping patients make decisions and take charge.

Highland takes extra time and care to determine what digital and user experience strategies are critical to patients. We learn how patients want to engage and design digital front doors and iOS, android, and web apps that focus on usability, performance, and patient satisfaction.

The Patient Experience is Digital, and We’re Not Going Back

Services we offer

From ideation to launch, we work with you every step of the way. Let’s talk about how we can help you reach business goals. .

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Patient Experience Design

From strategy to design, we develop end-to-end roadmaps for digital and in-person experiences that improve care quality and contribute to better health outcomes.

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Patient Journey Mapping

We assess various patient touchpoints providing a complete visualization of patient flow and strategies for improvement.

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Mobile App Development

From patient portals to mHealth apps, we design user-friendly functionality for end users while keeping electronic health records (EHR), electronic medical records (EMR), and patient information safe.

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Patient-Centered Digital Strategy

Our team of strategists, researchers, and software developers bring digital and mobile health tools to your technology roadmap.

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Rapid Prototyping

Create and test digital and in-person experiences in a matter of weeks, clarifying what works and building confidence to move forward.

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Custom Healthcare Software Development

Our healthcare software developers design patient-centered solutions from telemedicine to healthcare applications that streamline and automate workflow for patients and medical professionals.

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Patient Engagement Research

Our research has produced massive change, uncovering real obstacles and opportunities across the entire patient journey.

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Operation & Data Management

Increase efficiency with clinical workflow automation that elevates real-time health data to help healthcare providers make fast, focused decision making for their patients.

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Customer Relationship Management Systems

Enhance scalability of healthcare services and transfer patient data with healthcare CRM software that’s easy, convenient, and HIPAA-compliant.

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Why Highland?

Our research, strategy, design, and development team has established and implemented strategies that improve the overall experience for complex scenarios and industries.

Our expertise spans across digital strategy consulting, patient experience research, experience design, and various custom software development, enabling organizations to create better outcomes through insightful, intentional physical and digital care journeys.

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