Spark New Growth
Gain new customers, expand your offerings, and compete in new ways.
Gaining new customers, whether in your current or a new one, begins with naming the need that's usually hidden in plain sight—visible only in human behavior.
We use behavioral research to uncover needs while also creating an objective view of the market opportunity and competitive landscape to set direction for strategy, growth, and impact.
Uncover Customer Needs
Identify needs your customers don't know they have and explore new ways to address them.
Uncover the motivations, behaviors, and unmet needs of your customers to identify new opportunities for your business.
Generate & shape ideas directly with users to unlock breakthrough solutions tailored to their needs
Capture New Opportunity
Explore opportunities for growth building on your unique capabilities and market position.
Seize your next big opportunity with strategies for disruption & growth
Get Aligned, Set Direction
Catalyze action through a holistic business, service, or product strategy.
Quickly turn ideas into testable prototypes to accelerate learning, build confidence, and ship faster
Get Started with a Better Understanding of Your Customers
Journey Mapping is a powerful way to rapidly gain a holistic view of your existing and potential customers' needs and jobs in the context of their daily lives, and generates new opportunities to deliver your products & services to them.
Get StartedFeatured Results
Want to work with us?
Tell us about the opportunity you're pursuing, and we'll follow up in one business day. If you prefer, you can email ask@highlandsolutions.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.