Guided Storytelling & Experience Mapping

Online cohort starts June 9. Register by June 5 to join!

CX experts Charissa Morgan and Florence McCafferty digging into CX work at the Highland offices.

Understand the push and pull forces that move your customers to action.

Led by Highland's Director of Customer Experience David Whited, our Guided Storytelling & Experience Mapping course teaches busy practitioners the essential skills they need to conduct guided storytelling interviews and map research insights.

An online learning experience

Learn alongside other professionals from a diverse set of organizations. Each cohort is capped at 12 participants to maintain a personalized learning environment.

  • Format: Online cohort course
  • Start Date: June 9, 2020
  • Duration: 5 weeks
  • Time Commitment: 3 hours per week
    • Cohort meets on Tuesdays from 10:30 AM to noon CT
    • Plan to spend about 90 minutes applying lessons to your business context outside of session
  • Price: $800 per participant

With 2 instructors for each session, you will receive personalized feedback and guidance. Our cohort course is hands-on and practical, guided by our expert practitioners with years of experience in the field.

Register by June 5, 2020 to join our next cohort!


Course Outcomes

At the end of this course, you will be able to:

  • Frame and execute valuable Experience Mapping research
  • Perform Guided Storytelling interviews that reliably produce insights
  • Deliver research results that help your organization move forward with confidence

And you'll walk away with:

  • Step-by-step guides to conducting interviews
  • Interview scripts to help you get started
  • Coding templates to extract insights
  • Templates to guide digital read-outs
View Syllabus

Why Highland Academy?

We've been frustrated by digital innovation resources that claim to teach you new skills but stay at a theoretical level.

That's why our expert-led online courses are matched with downloadable resources that help you put theory into practice.

We're taking our customer research and digital strategy work and turning it inside out, sharing the templates and tools we use on our own projects so CX practitioners and leaders can work with confidence and clarity.​
David Whited
Director, CX Practice, Highland Solutions

Meet the Instructors

David Whited

Director, CX Practice

Charissa Shelton

Lead Experience Designer

Daniel Santrella

Lead Experience Designer

Got questions?

Get in touch with David, Highland's Director of CX and the lead instructor of Highland Academy. He'd be happy to tell you more about this course.

David Whited

Director, CX Practice