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Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products.
Specifically, we wanted to answer the following questions:
- Did successful and unsuccessful projects originate differently?
- What were the differences along the way?
- Were there any early warning signs?
- What key indicators play a role in success?
Our findings indicated that while launching any digital product presents challenges, initial conditions largely shape outcomes.
Fill out the form below to explore the full report and discover more valuable insights to inform how you kick off your next digital product.
