Research & Strategy

Build digital products that matter

Our research and strategy work is rooted in the Jobs To Be Done theory (also called Jobs or JTBD).

JTBD exposes the actual motivation and behaviors that drive people to use - or not use - new products and services. JTBD is built explicitly for shaping new products and services, unlike traditional methods like market research, personas, or focus groups.

Learn more about JTBD

Research Capabilities

Our team can help you understand your customers and gain a unique competitive advantage using the following methods:

  • Jobs To Be Done research
  • Customer Journey research
  • Qualitative research such as in-depth interviews
  • Quantitative research such as MaxDiff studies and surveys
  • Value proposition and product concept testing
  • Usability testing
They're genuine. I’ve worked with many IT consultants where that isn’t the case. Highland Solutions is a boutique; they know what their strengths are and cater to that, rather than trying to be everything to everyone. They’re experts in their field, and the entire team is professional.
Bipin Jayaraj
CIO, Make-A-Wish Foundation of America

Strategy Capabilities

We'll help you bring your product to market and build digital ecosystems that set your organization up for long-term success:

  • Product strategy - combining customer research, organizational goals, and feasibility to direct a single digital product or experience
  • Digital strategy - combining customer research, organizational goals, and feasibility to guide an organization’s customer-facing digital experience
  • Business model design
  • Pro forma and economic models
  • Value proposition and differentiation
Highland Solutions listened to our challenges and talked with us about how to meet our customers' needs as an organization...Their team worked hard and had their ears to the ground. They were empathetic to our challenges so it felt like their team was a part of our company.
Geremy Bass
Program Manager, Zoro

Partner with us

At Highland, we research, design, and build digital products and experiences for customer-centric companies and mission-driven organizations. For over 20 years, our team of designers, developers, and strategists have helped organizations turn their biggest uncertainties into opportunities for growth.

We've built and launched over 268 digital products, and we'd love to help you take your idea from dream to delivered. Ready to get started? Get in touch.