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Digital Experience Design & Product Development

Your partners in digital innovation

We start by understanding your customers. We then use those insights to build a working prototype, which leads to an MVP build that is constantly evolving.


Strategy and discovery

We use targeted research to understand what to build and why. The Highland team is a national leader in using Jobs to be Done research to shape digital strategy, especially in long, complex customer journeys.


Product and service design

We bring digital products and experiences to life using rapid prototyping and validation techniques. We'll bring your idea all the way through to sophisticated UX/UI designs and design systems.


Custom software and technology

From technical architecture to a new product launch, we form small, multi-disciplinary teams to develop web applications, mobile applications, multi-tenant platforms, and revenue-generating digital products.

“We wouldn’t be achieving our business goals without Highland. Everyone on their team was very clear on what we set out to do. We worked with an incredibly high-caliber group.”
Jill Cole
Director of Membership, Thrivent Financial
“Their work was very well-received. A number of doctors commented that the journey map helped them validate what they had thought but were never able to put down. Highland went above and beyond in terms of getting an in-depth understanding of our material in a way that other firms don’t.”
Christopher Nueharth
Executive Director of Digital Health, Children's Wisconsin

Our Capabilities

Let's talk specifics.

Looking for expertise in a specific area? We've worked with a large range of methodologies, languages, and tools, and can assemble a team that’s a great strategic fit for your project. Here are a few of our favorites.

Research and insights
  1. Jobs to be Done research
  2. Customer Journey research
  3. Problem space research
  4. Competitive analysis
  5. Quantitative studies
  6. Usability testing
  7. Heuristic analysis
  8. Quantitative studies
  9. Product concept testing
Product strategy and innovation
  1. Product vision
  2. Rapid prototyping
  3. Concept creation and validation
  4. Business model design
  5. Design sprints
  6. Lean innovation processes
Design methods and practices
  1. User Experience (UX) design
  2. User Interface (UI) design
  3. Visual design
  4. Prototyping
  5. Service design
  6. Design systems
  7. Wireframing
  8. Service mapping
  9. Design metrics
  10. Feature scoring
Technical frameworks and languages
  1. PHP
  2. JavaScript
  3. Laravel
  4. Tailwind
  5. Vue
  6. AWS
  7. OutSystems
  8. SugarCRM
  9. Creatio


Here's what we've been up to

Meet the Highlanders

Say hi to the team