DIGITAL EXPERIENCE DESIGN & PRODUCT DEVELOPMENT
From idea to in-market
We help customer-centered, mission-driven companies research, design, develop, and scale new digital products and experiences based on customer research and insights.
Research
Discovery & Strategy
Our bespoke, mixed-methods research is designed to shape products and services based on real need and context, and support big-picture digital strategies and business models.
Design
Products & Services
We bring digital products to life with rapid prototyping, testing, and iteration, validating what is most valuable to users. We create sophisticated UX and scalable design systems.
Build
Custom Software & Tech
From technical architecture to new product launches, we form multi-disciplinary teams to develop web applications, mobile apps, multi-tenant platforms, and revenue-generating digital products.
Scale
Growth, Sustainability, & ROI
We observe user behaviors, measure performance, and deploy with CRM, marketing, and service platforms that drive growth, engagement, and ROI.
“We wouldn’t be achieving our business goals without Highland. Everyone on their team was very clear on what we set out to do. We worked with an incredibly high-caliber group.”
Director of Membership, Thrivent Financial
“Their work was very well-received. A number of doctors commented that the journey map helped them validate what they had thought but were never able to put down. Highland went above and beyond in terms of getting an in-depth understanding of our material in a way that other firms don’t.”
Executive Director of Digital Health, Children's Wisconsin
Our Capabilities
Let's talk specifics.
Looking for expertise in a specific area? We've worked with a large range of methodologies, languages, and tools, and can assemble a team that’s a great strategic fit for your project. Here are a few of our favorites.
Research & Insights
- Jobs to be Done research
- Customer Journey research
- Problem space research
- Competitive analysis
- Quantitative studies
- Usability testing
- Heuristic analysis
- Quantitative studies
- Product concept testing
Product Strategy & Innovation
- Product vision
- Rapid prototyping
- Concept creation
- Concept validation
- Business model design
- Design sprints
- Lean innovation processes
Design Methods & Practices
- User Experience (UX) design
- User Interface (UI) design
- Visual design
- Prototyping
- Service design
- Design systems
- Wireframing
- Service mapping
- Design metrics
- Feature scoring
Technical Frameworks & Languages
- PHP
- JavaScript
- Laravel
- Tailwind
- Vue
- React & React Native
- AWS
- OutSystems
- SugarCRM
- Creatio
- monday.com
Research & Insights
- Jobs to be Done research
- Customer Journey research
- Problem space research
- Competitive analysis
- Quantitative studies
- Usability testing
- Heuristic analysis
- Quantitative studies
- Product concept testing
Product Strategy & Innovation
- Product vision
- Rapid prototyping
- Concept creation
- Concept validation
- Business model design
- Design sprints
- Lean innovation processes
Design Methods & Practices
- User Experience (UX) design
- User Interface (UI) design
- Visual design
- Prototyping
- Service design
- Design systems
- Wireframing
- Service mapping
- Design metrics
- Feature scoring
Technical Frameworks & Languages
- PHP
- JavaScript
- Laravel
- Tailwind
- Vue
- React & React Native
- AWS
- OutSystems
- SugarCRM
- Creatio
- monday.com