Skip to content


From idea to in market

We help customer-centered, mission-driven companies research, design, develop, and scale new digital products and experiences based on customer research and insights.

Skip image descriptions
Services navigation Four shapes aligned at their vertical centers along a horizontal line. Each shape represents one of Highland's core services. From left to right: a circle represents research; a square represents design; a square rotated 45 degrees (like a "diamond") represents build; and a larger square rotated 45 degrees (like a "diamond") represents scale.
Research A circle representing Highland's research practice


Discovery & Strategy

Our bespoke, mixed-methods research is designed to shape products and services based on real need and context, and support big-picture digital strategies and business models.

Design A square representing Highland's design practice


Products & Services

We bring digital products to life with rapid prototyping, testing, and iteration, validating what is most valuable to users. We create sophisticated UX and scalable design systems.

Build A square rotated 45 degrees representing Highland's build practice


Custom Software & Tech

From technical architecture to new product launches, we form multi-disciplinary teams to develop web applications, mobile apps, multi-tenant platforms, and revenue-generating digital products.

Scale A large square rotated 45 degrees representing Highland's scale practice


Growth, Sustainability, & ROI

We observe user behaviors, measure performance, and deploy with CRM, marketing, and service platforms that drive growth, engagement, and ROI.

“We wouldn’t be achieving our business goals without Highland. Everyone on their team was very clear on what we set out to do. We worked with an incredibly high-caliber group.”
Jill Cole Mesaros
Director of Membership, Thrivent Financial
“Their work was very well-received. A number of doctors commented that the journey map helped them validate what they had thought but were never able to put down. Highland went above and beyond in terms of getting an in-depth understanding of our material in a way that other firms don’t.”
Christopher Nueharth
Executive Director of Digital Health, Children's Wisconsin

Our Capabilities

Let's talk specifics.

Looking for expertise in a specific area? We've worked with a large range of methodologies, languages, and tools, and can assemble a team that’s a great strategic fit for your project. Here are a few of our favorites.

Research & Insights
  1. Jobs to be Done research
  2. Customer Journey research
  3. Problem space research
  4. Competitive analysis
  5. Usability testing
  6. Heuristic analysis
  7. Quantitative studies
  8. Product concept testing
  9. Qualitative studies
Product Strategy & Innovation
  1. Product vision
  2. Rapid prototyping
  3. Concept creation
  4. Concept validation
  5. Business model design
  6. Design sprints
  7. Lean innovation processes
Design Methods & Practices
  1. User Experience (UX) design
  2. User Interface (UI) design
  3. Visual design
  4. Prototyping
  5. Service design
  6. Design systems
  7. Wireframing
  8. Service mapping
  9. Design metrics
  10. Feature scoring
Technical Frameworks & Languages
  1. PHP
  2. JavaScript
  3. Laravel
  4. Tailwind
  5. Vue
  6. React & React Native
  7. AWS
  8. OutSystems
  9. SugarCRM
  10. Creatio


Here's what we've been up to

Meet the Highlanders

Say hi to the team