Tips for a Great Guided Storytelling Interview

Understand your customers and the forces that move them to action

The Guided Storytelling interview is a powerful tool used by CX researchers to help them understand the nuanced journeys that customers take when engaging with a product or service.

Unlike a traditional interview, the Guided Storytelling method doesn't require a lengthy list of prepared questions. Instead, interviewers are encouraged to establish some initial context and then follow the journey of their interviewee step by step.

To help you get started, we've distilled hundreds of hours of experience conducting Guided Storytelling interviews into a one-page guide.

You'll learn:

  • An interview framework that will help you capture your customer's thoughts, feelings, and actions throughout the buying process
  • Simple tricks for enhancing your interviewees' memories
  • An easy way to frame up your customers' journey in their own words

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