Our clients make specialty manufacturing smarter, provide alternatives to the lines at the DMV, and inspire communities facing life-threatening illness. Learn how we help our clients create meaningful connections with the people they serve.
Highland worked with the American Marketing Association on two consecutive design sprints that helped them map out a new offering for their members.View
Any time a child has an injury or illness serious enough to warrant a trip to the hospital, the experience is an emotional and psychological journey rife with opportunities for anxiety and confusion. Children's Hospital of Wisconsin wanted to understand how to make the hospital experience better for sick kids and their loved ones.View
Thrivent Financial created a new brand—Thrivent Student Resources—to reach new customers and help students plan, prepare, and pay for college. They needed to develop a fresh website that could reflect this new business identity and provide critical resources to students, college graduates, and their families.View
Like many nonprofit organizations, Make-A-Wish Illinois wanted to create a bigger impact for wish kids - but the 35-year-old organization felt stuck. In order to grant more life-changing wishes for critically ill children and their families, they needed to re-examine their wish granting process. That’s why Make-A-Wish partnered with Highland Solutions to create a customer journey map that’s helping the organization take its mission to the next level.View
Dow reached out to Highland to help take the design thinking skills of their Saudi Arabia Marketplace Center team to a new level. We decided to take this challenge one step further and use the training as an opportunity to examine Dow's own customer journey in the Saudi context.View
Materion is a leading global provider of advanced materials solutions for customers in consumer electronics, defense and science, industrial and aerospace, automotive electronics, telecommunications infrastructure, appliances, medical and energy. Their complex sales and delivery channels require coordinated relationships between a team of material specialists, product designers, fabricators, and distributors. Current systems were not up to the task.View
The Morton Arboretum is a beloved Chicago-area cultural institution. It's 1,700 acres is home to trees from around the world, lakes, a restored prairie, numerous hiking trails, and a popular Children's Garden. The Morton Arboretum welcomes more than one million visitors per year to a variety of cultural events and activities and to connect with a quiet, beautiful space.View