Designing an app to help professionals land their dream jobs

Archer Career Services

Archer Career Services, a career advisory SaaS and consulting company, works to solve the challenges job seekers face by simplifying the job search process and providing helpful resources.

When the team at Archer approached Highland, they wanted to harness the expertise of their in-person career gurus and launch a digital product that would help them scale up their operations. We set out to identify what that product could look like before creating the initial designs.

We were very keen to work with a team who understood us—both in mission and as a start-up. We conducted a one-day working session to complete our selection. That process far exceeded our expectations, and we selected Highland.
Pam Schilling,
Co-Founder & CEO, Archer Career

Asking the right questions

Our project began with a Design Sprint that allowed us to generate our first prototype in less than a week.

This initial sprint allowed us to get clear on questions around product desirability, to see if career searchers would actually be interested in the digital product Archer wanted to build.

We asked questions like:

Is the product desirable?

Does the user feel supported?

Does the mental model work?

Is this better than project management tools?

What's the value of the product?

Would you refer this to a friend?

Did it meet your expectations?

Prototyping & UX Design

With initial validation completed, we were able to narrow down our questions and focus our testing.

We understood that Archer's new Job Searcher application needed to answer two critical questions:

1) Where do I stand in my job search? and
2) What do I need to do next - today & tomorrow?

We created a series of rapid prototypes exploring how to best organize the complex set of advice, guidance, tasks, and measurements that make up Archer’s career guidance and job search services.

By building and testing every 3-4 days, we were able to learn and adapt quickly, emphasizing designs and ideas that worked well and discarding those that didn’t. We focused on a UX flow shows the general experience of a user.

Mapping the user experience of the Archer Job Searcher app allowed us to understand user's needs and create a digital product that addressed them.

It is hard to feel that a service provider cares as much about your business as you do. Without question - Highland did. When we said, "It's just not right yet," they said, "we know - let's get it there!" What set them apart for our project was that they absolutely worked to create the deliverable that exceeded our expectations.
Pam Schilling
Co-Founder & CEO, Archer Career

Refining the design

After three rounds of tests, we were confident that the app was meeting users needs and decided we wanted to focus on look and feel. We brought in a second designer and worked up four distinct concepts.

We spent our final weeks bringing our new design style and learnings into one beautiful prototype.

The final prototype is generating enthusiasm and interest from major universities, who have no comparable service to offer to their students today. Several flagship schools are preparing to participate in a funded, pre-release beta.

Pam Schilling, Archer's Co-Founder and CEO, followed up with us to share how the Job Searcher app has positively impacted users.

"The feedback we’ve received on Highland’s application has been overwhelming. People have said we created something they have never seen before."

Partner with us

At Highland, we research, design, and build digital products and experiences for customer-centric companies and mission-driven organizations. For over 20 years, our team of designers, developers, and strategists have helped organizations turn their biggest uncertainties into opportunities for growth.

We've built and launched over 268 digital products, and we'd love to help you take your idea from dream to delivered. Ready to get started? Get in touch.