As a veteran of the incentives industry, Creative Group is an expert at driving behavior change through meaningful rewards and thoughtful communications.
Creative Group was ready to invest in proprietary technology that would help them expand their mission of unleashing everyone's potential for greatness. They needed a strategic partner who could help them think differently about an existing market and build a cutting edge technology platform to power their individual performance solutions.
Creative Group wanted to use the principles of behavioral economics and social psychology to design a human-centered business application. They chose Highland Solutions as their partner based on our ability to lead them through the design thinking process, our expertise in MVP and lean development, and relentless advocacy for the user.
I sensed when we first sat down with Highland that we could be very transparent and honest with them throughout our partnership. We have total confidence in Highland's team, their level of talent, the platform we've built, and their integrity and transparency.Janet Traphagen
Creative Group Inc.
At the start of the project, Highland and Creative Group met for a design thinking workshop to document and map the entire user flow. This work heavily influenced the product roadmap, which provided an ongoing compass throughout the project to help the team make project decisions that prioritized users.
Highland's development team was adamant about standing up for the user and prioritizing their top tasks throughout the project. This resulted in a product that focuses on adoption and ease of use over busy branding or distracting marketing tactics.
Software consultants, not order takers
Creative Group hired Highland in part because of our ability to push back with candor and respect when needed. The experts at Creative Group brought decades of industry experience to the project, which paired well with Highland's lean and MVP approach to product design.
Creative Group was able to imagine many complex solutions and user scenarios, and Highland helped distill that complexity into a core set of features and must-haves that would meet the needs of a majority of users. Instead of a knee-jerk "yes" to new ideas, we met Creative Group's suggestions with thoughtful feedback and critical questions that kept the team focused on providing business value.
Highland helped us break the technology design inertia in our industry and go into this project with a beginner’s mindset. Their expertise in design thinking brought a unique and valuable perspective to our final design. We think the effort may actually disrupt the way our clients’ view how they influence behavior and build loyalty with their channel and employees.Paul Hebert
Creative Group Inc.
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Highland Solutions is a customer experience firm focused on CX strategy, custom software development, and CRM implementation. We help innovative leaders thrive in the experience economy by helping them understand their customers and take smart risks.