Thrivent Financial is a mission-driven financial services company that encourages its members to “be wise with money.”
Thrivent was aware of the massive debt burden that students often incur when making a college decision without the full knowledge of their loan and financial aid options. Thrivent created the Thrivent Student Resources (TSR) platform to help students better understand the real cost of higher education so that they could minimize - or avoid - student loan debt.
The launch of this new brand was a major priority for Thrivent, and the organization wanted to build a new consumer-facing website in just under three months.
I cannot tell you how much I appreciate the Highland partnership. Our team never missed a beat. I couldn’t have been happier with the mindshare they devoted to our website and our users.Jennifer Valliancourt
Manager, Marketing and Curriculum Delivery, Thrivent Student Resources
We wouldn’t be achieving our business goals without this site. Everyone at Highland was very clear on what we set out to do. We worked with an incredibly high-caliber team.Jill Cole
Chief Marketing Officer, Thrivent Student Resources
The TSR website was launched before its anticipated deadline to a potential audience of 20 million students across the United States. In just three months, all planned and additional requested functionalities were built and implemented. Thrivent estimated that this project would have taken three times longer using a traditional development approach.
Jennifer Vaillancourt, Manager of Marketing and Curriculum Delivery at Thrivent Student Resources, shared that TSR's ongoing success has been recognized across the organization:
"Our website and curriculum is somewhat of a shining star around here. It has been very successful. We were tasked with registering 3500 users in our first year and we ended up with over 14,000. This year we’ve doubled that - we’re at 36,000. We keep trending up, up, and up!
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