Thrivent Financial is a mission-driven financial services company that encourages its members to “be wise with money.”
Thrivent was aware of the massive debt burden that students often incur when making a college decision without the full knowledge of their loan and financial aid options. Thrivent created the Thrivent Student Resources (TSR) platform to help students better understand the real cost of higher education so that they could minimize - or avoid - student loan debt.
The launch of this new brand was a major priority for Thrivent, and the organization wanted to build a new consumer-facing website in just under three months.
We wouldn’t be achieving our business goals without this site. This is the primary way we’re engaging with consumers and introduce them to our new brand. Everyone was very clear on what we set out to do. We worked with an incredibly high-caliber team.Jill Cole
The TSR website was launched before its anticipated deadline to a potential audience of 20 million students across the United States. In just three months, all planned and additional requested functionalities were built and implemented. Thrivent estimated that this project would have taken three times longer using a traditional development approach.
Only two weeks after the website launched, TSR had already reached over 65,000 page views and over 15,000 unique sessions, greatly exceeding team’s expectations.
Highland and Thrivent are continuing to work together on the next iteration of TSR website. We are currently in the process of building an impact dashboard that will help Thrivent quantitatively measure how much money students have saved on college costs by using TSR tools.
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Director, Software Development