Mapping the Digital Innovation Leader Experience
What are the roadblocks and wrong turns that cause products to fail miserably?
What if you could see the end-to-end journey of real leaders and teams who successfully launched a product and could then compare it to the journey of those who failed to launch? That’s exactly what we’ve done.
In this report, you'll learn:
Why successful and unsuccessful journeys look different from the very start
How leadership can significantly influence outcomes
What nearly every team—successful or not—forgets to plan for
Our report is based on in-depth, qualitative research with product leaders who were responsible for the failure or success of a new digital product in the last 6 months. We’ve cataloged over 100 insights about the product development journey and distilled the most significant indicators of success or failure.