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Mapping the Digital Innovation Leader Experience

Original Research

What are the roadblocks and wrong turns that cause products to fail miserably?

What if you could see the end-to-end journey of real leaders and teams who successfully launched a product and could then compare it to the journey of those who failed to launch? That’s exactly what we’ve done.

In this report, you'll learn:

  • Why successful and unsuccessful journeys look different from the very start

  • How leadership can significantly influence outcomes

  • What nearly every team—successful or not—forgets to plan for

Our report is based on in-depth, qualitative research with product leaders who were responsible for the failure or success of a new digital product in the last 6 months. We’ve cataloged over 100 insights about the product development journey and distilled the most significant indicators of success or failure.

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