Research

Recognizing productization as an avenue for growth is just the beginning; the challenge is knowing why, where, and how to go about it.

What is a journey mapping exercise? Follow our step-by-step guide to customer journey mapping with the customer experience experts at Highland.

Professional association membership isn’t appealing to American young professionals. We explore why that is and what associations can do to attract the next generation of new members.

Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products.

Learn why uncovering switch forces early — during the consumer research stage — is crucial for developing a successful digital product for your users.

What are the best practices for SaaS product development lifecycle management? Follow our steps to successful SaaS product development

A successful digital product requires both market & customer research. Learn which questions to ask during research & how the development process benefits.

Test whether your digital product has the potential to result in ROI for your business. Learn which questions to ask & how to get valuable customer input.