Research

Topics

Subscribe

Receive insights in your inbox twice a month.

Getting Started with Customer Journey Mapping

What is a journey mapping exercise? Follow our step-by-step guide to customer journey mapping with the customer experience experts at Highland.

Why Professional Associations Aren’t Engaging Young Professionals

Professional association membership isn’t appealing to American young professionals. We explore why that is and what associations can do to attract the next generation of new members.

Research Reveals Conditions That Created Better Digital Product Development

Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products.

Study Switch Forces to Know if Customers Will Use Your Digital Product

Learn why uncovering switch forces early — during the consumer research stage — is crucial for developing a successful digital product for your users.

10 Key Steps to Developing a Successful SaaS Product

What are the best practices for SaaS product development lifecycle management? Follow our steps to successful SaaS product development

Why Your Digital Product Needs Market & Customer Research

A successful digital product requires both market & customer research. Learn which questions to ask during research & how the development process benefits.

5 Ways to Know a Customer Will Use Your Digital Product

Test whether your digital product has the potential to result in ROI for your business. Learn which questions to ask & how to get valuable customer input.

What Makes a Digital Product Launch Successful or Unsuccessful?

New digital products are more likely to fail without focusing on the right problem, consistent customer research, and open-minded leadership.