Strategy

A digital product allows a professional services firm to unlink revenue from time and effort, enabling scale. But there are several other potential benefits when considering a productization strategy.

Just as important as building the right thing, is building it the right way. We explain the benefits of intentional digital product engineering services, and the ways digital solutions can boost your business.

Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products.

Test whether your digital product has the potential to result in ROI for your business. Learn which questions to ask & how to get valuable customer input.

New digital products are more likely to fail without focusing on the right problem, consistent customer research, and open-minded leadership.

In this article we explain and show you examples of how introducing digital products can make a deep and lasting impact on your business. Click to read more!

Launching a product takes more than technology or design; it requires a disciplined approach to learning & strategy.

How much money you wind up putting into digital product development depends on a number of key factors. Learn how to get a better sense of your investment.