Strategy

Recognizing productization as an avenue for growth is just the beginning; the challenge is knowing why, where, and how to go about it.

AGU moves beyond chatbots, using AI to personalize member experiences, enhance research, and strengthen connections through innovative NLP strategies.

A digital product allows a professional services firm to unlink revenue from time and effort, enabling scale. But there are several other potential benefits when considering a productization strategy.

Just as important as building the right thing, is building it the right way. We explain the benefits of intentional digital product engineering services, and the ways digital solutions can boost your business.

Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products.

Test whether your digital product has the potential to result in ROI for your business. Learn which questions to ask & how to get valuable customer input.

New digital products are more likely to fail without focusing on the right problem, consistent customer research, and open-minded leadership.

Launching a product takes more than technology or design; it requires a disciplined approach to learning & strategy.