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Study Switch Forces to Know if Customers Will Use Your Digital Product

Learn why uncovering switch forces early — during the consumer research stage — is crucial for developing a successful digital product for your users.

How a research and product ideation process leads to successful digital product development

Discover the key to successful product development. The best new product ideas come from customer-centric research. Follow our proven product development process.

Being Creative is Hard: On Maintaining Creativity in Group Discovery Sessions

Discover strategies to maintain creativity in group discovery sessions, tackling the challenges of collaborative brainstorming. Learn practical tips for fostering innovation and keeping creative energy high in team settings.

Experiences That Matter: Episode 5. Game-Changing Insights (with Amrita Kulkarni)

"Hidden at the heart of every challenge lies a game changing user insight that needs an empathic search."

Experiences That Matter: Episode 4. Marketing That Matters (with Tracy Bugh)

Why is it that 1 out of every 3 items we recycle in the U.S. is “contaminated” and ends up in a landfill?

Experiences That Matter: Episode 3. Experiences That Matter for Kids (with Dr. David Russ)

"What would your anxiety look like if you could draw it and give it a name?"

Experiences That Matter: Episode 2. Designing for Justice (with Tania Anaissie)

"We believe that racism and inequity have been designed and thus can be redesigned."

Experiences That Matter: Episode 1. Creating Customer Experiences That Matter (with Megan Burns)

Our first official episode!