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Don’t Start With Demographics: Use “Jobs To Be Done” to Understand Your Customers First
At Highland, we help our clients understand their customers and design digital products that fit their needs.
Conway’s Game of Life, as Built on a Saturday Morning
The Ultimate Guide to Hiring a Software Development Firm
Tips to help you evaluate trust, price your project, and find the vendor who’s right for you
How A Jobs to be Done (JTBD) Framework Could Revitalize Electoral Politics
Basic demographics don’t cut it—JTBD would help determine what motivates voters to act
Experiences That Matter: Episode 5. Game-Changing Insights (with Amrita Kulkarni)
"Hidden at the heart of every challenge lies a game changing user insight that needs an empathic search."
How to Make Your Home Office Work for You
As working remotely becomes long-term, it might be time to rethink that temporary workspace you threw together in March
Show Don’t Tell: Making the Shift From Spreadsheets to a CRM Solution
Highland takes the initiative to show clients the various possibilities in a modern CRM platform like Creatio.
Survey Reveals Spending Habits During COVID-19
We surveyed 2,000 Americans to get a better understanding of their spending habits and personal finances during the COVID-19 pandemic