Insights

Recognizing productization as an avenue for growth is just the beginning; the challenge is knowing why, where, and how to go about it.

AGU moves beyond chatbots, using AI to personalize member experiences, enhance research, and strengthen connections through innovative NLP strategies.

What is a journey mapping exercise? Follow our step-by-step guide to customer journey mapping with the customer experience experts at Highland.

What makes a good healthcare website design? Help patients to navigate your healthcare services with our website design tips.

Discover the fundamentals of UX design. Learn how to provide a good user experience and optimize the overall customer experience to keep them coming back to your product.

A digital product allows a professional services firm to unlink revenue from time and effort, enabling scale. But there are several other potential benefits when considering a productization strategy.

Professional association membership isn’t appealing to American young professionals. We explore why that is and what associations can do to attract the next generation of new members.

What is the typical B2B buyer journey? We explore the B2B buying process, the various journey stages and ways to improve it.