What we've been writing

Check out our latest blog posts: we write about a range of topics from types of exploratory research methods to product development best practices, and everything in between.

Latest posts

UX Designers Working on Digital Products

9 min read

What is UX Design?

A positive user experience will ensure your customers keep coming back.

Jon Berbaum

Jon Berbaum
President

What Is Patient Journey Mapping

7 min read

Patient Journey Mapping: What it is and Why it Matters

A fundamental step to improving patient experience is understanding what that experience is today.

Michelle Maher

Michelle Maher
Lead Design Researcher & Strategist

14 min read

The Ultimate Guide to Hiring a Software Development Firm

Tips to help you evaluate trust, price your project, and find a vendor or technology partner right for you

Jon Berbaum

Jon Berbaum
President

A young child and parent walking in a garden between several hedges

6 min read

Use “Jobs To Be Done” (JTBD) to Understand Your Customers

At Highland, we help our clients understand their audience and design digital products that fit their customers needs.

Jon Berbaum

Jon Berbaum
President

Healthcare Website Design Tips to Better Engage Patients

7 min read

Healthcare Website Design Tips to Better Engage Patients

Ready to learn how to make your website go from optimized to patient-centric?

Jon Berbaum

Jon Berbaum
President

Our latest insights:

Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches

This white paper examines traits that make digital products succeed (and not succeed), and identifies the most critical stages of digital product development that drive true impact in your business and with users or customers.

Improve Digital Patient Experience in Hospitals

7 min read

The Patient Experience is Digital—and We’re Not Going Back

Integrating patient voice and perspective into healthcare strategy is a daunting and critical challenge that Highland can facilitate.

Jon Berbaum

Jon Berbaum
President

Four Highlanders stand in front of a whiteboard covered in colorful sticky notes, laughing with each other.

7 min read

Supporting Enterprise Clients with a Small Strategic Team

Highland supports several large, global CRM clients by planning with them and deploying our team strategically.

Elizabeth Mankowski

Elizabeth Mankowski
Director, Business Solutions Practice

Chicago Skyline with Highland Logo

4 min read

Highland Named Best Custom Software Developer in Chicago

Digital.com announced Highland as a Top Software Developer in the region

Jon Berbaum

Jon Berbaum
President

6 min read

Guide to User Testing Interviews & Obtaining Valuable Insights

Our Best Advice + a Step-by-Step User Testing Interview Script

Jon Berbaum

Jon Berbaum
President

Quant Vs Qual Perspective

15 min read

Qualitative or Quantitative: A Discerning Perspective

Should we really be running a survey?

Amrita Kulkarni

Amrita Kulkarni
Director, Design Research & Strategy

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group of team members chatting around a table outside at lunch