What we've been writing
Check out our latest blog posts: we write about a range of topics from types of exploratory research methods to product development best practices, and everything in between.
Latest posts
10 min read
Improve Patient Experience with a Method that Truly Delivers
You need the right kind of insights to really improve patient experience.
David Whited
Principal, Design Research & Strategy
10 min read
5 min read
How CRM strategy and the SugarCRM Suite of Offerings Can Lead to Organizational Transformation
Move beyond tactics and into strategic business solutions using SugarCRM
Patty Leeper
Senior Business Solutions Consultant
5 min read
9 min read
What is UX Design?
A positive user experience will ensure your customers keep coming back.
Jon Berbaum
President
9 min read
7 min read
Patient Journey Mapping: What it is and Why it Matters
A fundamental step to improving patient experience is understanding what that experience is today.
Michelle Maher
Lead Design Researcher & Strategist
7 min read
14 min read
The Ultimate Guide to Hiring a Software Development Firm
Tips to help you evaluate trust, price your project, and find a vendor or technology partner right for you
Jon Berbaum
President
14 min read
Our latest insights:
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches
Our latest insights:
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches
This white paper examines traits that make digital products succeed (and not succeed), and identifies the most critical stages of digital product development that drive true impact in your business and with users or customers.
6 min read
Use “Jobs To Be Done” (JTBD) to Understand Your Customers
At Highland, we help our clients understand their audience and design digital products that fit their customers needs.
Jon Berbaum
President
6 min read
7 min read
Healthcare Website Design Tips to Better Engage Patients
Ready to learn how to make your website go from optimized to patient-centric?
Jon Berbaum
President
7 min read
7 min read
Supporting Enterprise Clients with a Small Strategic Team
Highland supports several large, global CRM clients by planning with them and deploying our team strategically.
Elizabeth Mankowski
Director, Business Solutions Practice
7 min read
7 min read
The Patient Experience is Digital—and We’re Not Going Back
Integrating patient voice and perspective into healthcare strategy is a daunting and critical challenge that Highland can facilitate.
Jon Berbaum
President
7 min read
4 min read
Highland Named Best Custom Software Developer in Chicago
Digital.com announced Highland as a Top Software Developer in the region
Jon Berbaum
President
4 min read
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