What we've been writing
Check out our latest blog posts: we write about a range of topics from types of exploratory research methods to product development best practices, and everything in between.
Latest posts
8 min read
Using WebSockets with the Intrinio API in Swift 4
A short tutorial on how to stream real-time stock information
Brad Zasada
Senior Application Developer
8 min read
4 min read
Jeff Blanchard
Director, Product Design
4 min read
Our latest insights:
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches
Our latest insights:
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches
This white paper examines traits that make digital products succeed (and not succeed), and identifies the most critical stages of digital product development that drive true impact in your business and with users or customers.
6 min read
Why You Shouldn’t Skip Journey Mapping
It is still the most reliable place to start if you really want to improve your customer’s experience
David Whited
Principal, Design Research & Strategy
6 min read
5 min read
A Real World Example of Inside-Out Thinking vs Outside-In Thinking
…and how GoToMeeting got it wrong.
Jon Berbaum
President
5 min read
5 min read
The Delicate Balance between Normalization and Personalization
Airbnb is actively becoming more accessible as it scales, but is it still true to its original value prop of a more personal stay?
Jeff Blanchard
Director, Product Design
5 min read
2 min read
David Whited
Principal, Design Research & Strategy
2 min read
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