What we've been writing
Check out our latest blog posts: we write about a range of topics from types of exploratory research methods to product development best practices, and everything in between.
Latest posts

6 min read
Guide to User Testing Interviews & Obtaining Valuable Insights
Our Best Advice + a Step-by-Step User Testing Interview Script
Jon Berbaum
President
6 min read

15 min read
Qualitative or Quantitative: A Discerning Perspective
Should we really be running a survey?
Amrita Kulkarni
Director, Design Research & Strategy
15 min read

5 min read
How to Leverage Visual Thinking and Guide Your Team to Repeatable Success
Visual thinking helps make intangible or complex ideas visible.
Elizabeth Mankowski
Director, Business Solutions Practice
5 min read

8 min read
Why Mobile-First Design Is Important & How to do It Right
With social distancing, the world is turning to their mobile phones to stay connected. How does your website stack up?
Jon Berbaum
President
8 min read

5 min read
The Basics of Blockchain Revisited
Blockchain has grown far beyond its roots in cryptocurrency and banking.
Brad Zasada
Senior Application Developer
5 min read
Our latest insights:
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches

Our latest insights:
Mapping Digital Innovation Projects: Comparing Successful & Unsuccessful Digital Product Launches
This white paper examines traits that make digital products succeed (and not succeed), and identifies the most critical stages of digital product development that drive true impact in your business and with users or customers.

7 min read
What the heck is CX?
An Introduction to Customer Experience for Beginners
Jon Berbaum
President
7 min read

6 min read
How COVID-19 Has Affected Children’s Mental Health
We surveyed parents across the country about children's health, virtual learning, and socialization during the pandemic.
David Whited
Principal, Design Research & Strategy
6 min read

4 min read
Scrumban: An Experience Report
What is Scrumban? Find out more about how Scrum development can help with software solutions.
Jon Berbaum
President
4 min read

10 min read
How to Run & Facilitate a Successful Design Sprint
It all comes down to clarity and energy
Jon Berbaum
President
10 min read

6 min read
How Highland Confronted Overwork in a Remote Environment
We're not short of challenges as we live through the pandemic, but acknowledging and addressing concerns might prove to be game-changing—even for healthy cultures
Amrita Kulkarni
Director, Design Research & Strategy
6 min read
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