Insights

Digital product insights from the Highland team

Articles, eBooks and resources to help you learn and make educated decisions while planning, strategizing & launching your own digital product.

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Study Switch Forces to Know if Customers Will Use Your Digital Product

Learn why uncovering switch forces early — during the consumer research stage — is crucial for developing a successful digital product for your users.

Why Mobile-First Design is Important & How To Do it Right

Mobile devices are the primary way of accessing the internet worldwide, so it’s important to design them for mobile first. Here’s how to get it right for mobile users.

10 Key Steps to Developing a Successful SaaS Product

What are the best practices for SaaS product development lifecycle management? Follow our steps to successful SaaS product development

Patient Journey Mapping: What it is and Why it Matters

Patient journey mapping helps healthcare organizations make every stage of the patient journey better. Here’s how it can help patients, their families and healthcare providers.

Why Your Digital Product Needs Market & Customer Research

A successful digital product requires both market & customer research. Learn which questions to ask during research & how the development process benefits.

How Will Generative AI Impact Digital Product Development?

Learn how Generative AI is already impacting digital product development & what to expect in the future to ensure your business is prepared.

5 Ways to Know a Customer Will Use Your Digital Product

Test whether your digital product has the potential to result in ROI for your business. Learn which questions to ask & how to get valuable customer input.

What Makes a Digital Product Launch Successful or Unsuccessful?

New digital products are more likely to fail without focusing on the right problem, consistent customer research, and open-minded leadership.